Pharma Conference - Superhero Showdown

Bringing the clients AI Concepts to Life with 3D Motion Design this project was a great start to the year, pushing the boundaries of integrating AI-generated concepts / backgrounds with high-end motion graphics. The agency had a clear creative direction, using AI to generate reference imagery and some storyboard compositions. While AI can be a great starting point, the challenge was to match the high-quality stills within a tight turnaround while creating stylised superhero characters.

My role was to design, animate, and composite the superheroes into the AI-generated environments. Using Cinema4D for Animation, 3D mapping and After Effects for compositing, I worked to seamlessly blend CGI characters with AI-generated backgrounds while maintaining a polished, production-ready feel.

One key challenge was helping the client understand that early viewport previews focus on motion, not final quality. To showcase this, I’ve included side-by-side comparisons of WIP and final renders below.

(Note: The copy has been removed from the sequences for client confidentiality, as this was an internal project.)

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